HOW YOUR DATA IS COLLECTED FOR ONLINE ADVERTISEMENT | HOW MICRO ADVERTISEMENT WORK

How do you earn online? One of the easy ways is to display ads to your user and make money of it.But how do get the knowledge of what a user specifically wants? Let's find out.

Internet is a open place for the user, so when a user uses it, the data from the net gets converted to information which then is used to deliver you ads.Afterall, internet is free for all and when you are not paying for that product, then you are the product. The following are the sources by which the data is collected.

DATA FROM BROWSING HISTORY :  Once when I searched for a headphone on amazon, its                advertisement appeared when I opened my wallpaper app because it had my browsing data.

On one occasion I was checking various universities which offered a masters degree in Australia on my laptop, and when I launched YouTube app on my phone, the first ad I received was of university of Queensland.The fact that I was logged in with the same ID on my phone was a hint for Google to give that ad.Even when my location was turned off, It proactively tracked me as I was having dinner in a hotel and asked me to review It when I reached home.

DATA FROM CAMERA : It's obvious that Google wants you to stay at there platform as long as possible, so when I showed a app named nandoo to my friend, it popped in his "recommended list" in play store even though his phone was in his pocket the entire time. Here my camera's data was taken as an input to suggest it to my friend's phone.

DATA FROM SEARCHES : Online food delivery companies gives you discounts all the time, but how exactly do they cope up with that loss?They sell your data as well.
I was searching for ice cream shops near Banjara Hills on zomato, but couldn't find thing special so I continued my studies and it took less than two minutes for Dunkin Donuts to send me a text message, which provided me with a coupon to get 20% off on my purchase. Now how in the world did DD got to know that I was craving for something sweet? It's because it paid Zomato a amount for which he'll provide the data of the user's which had a hunger for something suggery.

DATA FROM CALLS : A friend of mine was talking with his brother about different ideas of sofa sets on call and suddenly an ad of a sofa seller came on his Fb feed. The surprising face is that later on his brother tagged him in a picture of the same vendor that he initially saw.

In conclusion, All these experiences weren't some wizardry magic. All these are well thought plans to specifically target audience to display precisely the advertisement they wanted to see.

If you like the blog please consider if sharing it the people that are interested in the the way you are.