How apple can increase their Iphone sales

The name apple has been synonymous with a brand of value and luxury , as a company known to have a fan base unlike any other. But that prestigious mark has been constantly sinking down the well as the sales of their latest Iphone's has been on a decline. From a very small upgrade to the last year Iphone X to an under whelming response of XR , there is no denial that the company is on a downfall and is in a state of urgency to get back into their business game, but what could they possibly do to increase there sales number back ? The following are the possible things.

The key factor that made Iphone what it is today is the differentiating factor it made back in 2007, It was a revolutionary device which made real innovation and brought changes to the way we look at smartphones today. If apple is able to recreate the same magic again , It just might be the turning point for them.But the advancements of tech in the smartphone space in the recent time has made ground breaking innovation difficult and hard for any company to truly WOW their audience.So this idea of revolutionizing the tech industry at this point seems a little weak.

One of the easy way for apple to get more sales is obviously to reduce the price of there offerings. Its just logical that any person who paid a grand for Iphone X would not want to upgrade to XS , realizing that he is basically getting the same product again unless he can shell out less cash than he did before.The Iphone 7 costs $549 today , which is only a $100 discount compared to it's original price (considering that it is 2 years old now).

But its just not about the phone which leads it to the failure, it's also the things that surrounds it. Take the charger for example, the Iphones has the slowest charger around (coming in at only 5W compared to note 9's , which is  18 W) You want a faster top up, that will be 50$ , OH and don't forget the 19$ cable.This is the company , that more than any other is responsible for the omission of the headphone jack.Till now it provided a dongle in the box, but not anymore with the XS , that will be 9$.Where every major android manufacturer is standardising around USB-C , apple stubbornly sticks with its lightning cable. These are all the small the details which surround your life with the phone , yet apple is happy charging you more for all basic things. Until the company addresses these day to day problems of people , its really hard for the cupertino giant to make up for there decreasing figures.

Some less crucial, but important points include

a. Building an online community to hear from the people for what they want

b. Better exchange deals

c.  More color options

d. Add a SD card support for expansion of storage 

e. Include some goodies such as wireless charging pad in the box itself.

There are million more ways apple can make a return but hopefully these things gave you a little idea of what could some of them be.

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